For Camilo Atala Faraj, difficult times bring development opportunities, as was the case of Grupo Ficohsa, which took advantage of the financial crisis to expand. The sale of global banking operations in Central America helped to strengthen and position the banks in the region.
Atala Faraj has a deep understanding of the region’s economy and his extensive knowledge allows him to manage in times of uncertainty. For the banker, the strengthened Central American bank is key to the productive sector and to boosting SMEs as the engine of the economy.
«Ficohsa was a company very focused on the corporate segment and a few years ago we began the process of diversifying the portfolio, we focused on the SME segment and personal banking,» he said.
Camilo Atala Faraj: Technology has changed the way we do banking
The path towards personal banking has driven better practices for customer service, with new technologies, self-service systems and retail banking. Ficohsa, as a company that adapts to change, offers customer service tailored to the client.
For the businessman, the arrival of smartphones, mobile banking and home banking are changes to which Banco Ficohsa has been able to adapt. «The world is in constant evolution, with important changes in the way of relating with consumers, the banking sector doesn’t escape this scenario, so it must adapt to stay current,» warned Atala.
Changes bring new challenges
For Atala these changes have brought new opportunities, therefore, banks must offer the most important services through the mobile service, so that the user can have access when required.
«We keep innovation and technology as key axes of the various services we offer, which has allowed us to easily adapt to the needs of this generation. The digital platform, non-banking correspondents and mobile applications are some of the innovative services we’re offering in response to the new demands,» concluded Atala.