Camilo Atala Faraj’s business objective is to continue growing in Central America
The president of Ficohsa Financial Group, Camilo Atala Faraj, firmly believes that the role of banking is key to the development of the region, a fundamental piece because it strengthens the productive sector.
Ficohsa is committed to investing in human capital and not only covers this point, but also invests in education programs to reduce school dropouts, reduce crime and achieve more competitive economies.
With the firm purpose for further growth, Atala wants Ficohsa to specialize in serving more SMEs. «SMEs know that with Ficohsa they can have access to a wider market thanks to our presence in several countries,» he said.
Camilo Atala Faraj: The business sector must generate changes
As a Central American banker, he understands the potential of the region, for this reason, he explains that the business sector must generate the changes that societies require, to contribute in a timely manner to the growth of the country. For this, it is key to know the market and its needs and thus the region will be able to continue its development.
Ficohsa’s growth strategy takes into account the needs of its clients, which has allowed it to achieve its proposed objectives. «We are committed to the region, offering our clients effective, transparent and innovative financial solutions,» said Camilo Atala Faraj.
With an extensive trajectory, expansion and investment in the region, Ficohsa Financial Group has positioned itself as the largest financial institution in Honduras and among the ten most important in Central America. This success is the result of constant effort and hard work as a team.
Ficohsa Group sees its regionalization process as an opportunity to help companies do more and better business inside and outside the country.
Strengthening business banking in small and medium-sized companies.
Atala believes that they would be most effective as a bank by strengthening business banking, with special emphasis on small and medium-sized companies, which represent more than 70% of the economically active population and more than 40% of the country’s Gross Domestic Product.
Ficohsa has also become the main source of financing for housing, as well as a company that promotes children’s education, opening preschools in Honduras, Guatemala, Panama and, recently, Nicaragua.
As a consolidated group, they will continue to contribute to the development of the countries in which they are present, supporting the productive sector, expanding the business to new areas and strengthening existing sectors, such as SME and consumer banking.